THE PROJECT - SFW Site Homepage Redesign

SFW wanted to rebrand itself. It had experienced tremendous growth over a small period of time and needed a fresher website that communicated its mission: driving brand growth at retail. So, I helped conduct a brand fingerprint to better understand the brand, sharpen its online presence, and tell a stronger story for both potential clients and employees alike. As the ongoing project unfolds, so does SFW’s new punchy style.

WHAT I WROTE

• New homepage mantra: “Fearless. Curious. Driven.”

• All other copy on the homepage

THE PROJECT - SFW blog, “The Leading Edge”

WHAT I WROTE:

• The name of the SFW blog, which I recommend viewing in full here.

• The small introductory description

• Most blog posts, a couple favorites being:

  • Brands We Love: Just Call Us Dunkin’

  • Op Ed: Game Of Thrones & Why Content Is King

  • Giving the People What They Want: SEO and Your Brand

• Search Engine Optimization copy: focus keyphrase, snippets, related keyphrase, and blog preview text