COPYCAT

Hello there, my name’s

MOLLIE MCKINLEY

 
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I’M A WRITER.

Welcome earthlings. Explore this place at your leisure. Discover my writing chops and take a look around—you might like what you see. And make note of what tickles your fancy. Here’s what tickles mine:

Dogs, Cocktails, Shakespeare, PC Gaming, Traveling, the Oxford Comma, Lady Gaga, Typewriters, Joan Didion, Hot Tea, the Czech Republic, Creative Nonfiction, Mozzarella Sticks, Hugs, Makeup, and Activism.

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experience

MARKETING COPYWRITER

Thermo fisher scientific | Remote | Aug 2021 - nov 2022

  • Produced copywriting for a high volume of marketing pieces

  • Developed communication assets like emails, digital and print brochures, web banners, fliers, and trade-show materials in a timely manner

  • Transformed and distilled complex scientific information into persuasive, value-driven marketing copy

  • Thrived in a fast-paced, dynamic environment while collaborating with technical writers, project managers, designers, and business partners

  • Delivered compelling copy that adhered to the brand’s style guide, including trademark usage, grammar, and punctuation

  • Advised project managers and business partners on marketing best practices for both digital and traditional media

ADJUNCT INSTRUCTOR

Pierpont Community & Technical College | Remote | Fall 2021

  • Conducted two sections of Written English I, a first-year required course 

  • Set clear expectations with students about communication, deadlines, and academic honesty

  • Guided students through several written assignments: narrative, descriptive, process analysis, and cause and effect

  • Routinely provided in-depth, meaningful feedback that advocated for student improvement throughout the semester

  • Established an inclusive and supportive virtual classroom that encouraged students to ask questions and act authentically

FREELANCE COPY EDITOR

Cecilia Aragón, Ph.D. | Remote | July 2021

  • Reviewed and edited the final 250-page manuscript of Borderlands Children’s Theatre in preparation to be published by Routledge Press

  • Established editing timeline, process, expectations, and deadlines based on author’s three-week turnaround time

  • Quickly learned and researched the author’s subject matter to ensure feedback and edits were relevant and innovative

  • Communicated consistently with author on an hour-by-hour basis to provide swift and accurate edits in a timely manner 

Built rapport with the author from the beginning by offering encouragement and compassion throughout the process

COPYWRITER

SALES FACTORY | Greensboro, nc | jun 2018 - sept 2020

  • Wrote, edited, and finalized external copy for clients across different categories, such as Coastal Shower Doors, Johns Manville, JERZEES®, GE Sealants & Adhesives, Primo® Water, Stake Center Locating, and more

  • Demonstrated mastery of the language thanks to exceptional attention to detail 

  • Developed and implemented creative concepts for the digital customer experience alongside a multi-disciplinary team of creative, digital, and account personnel

  • Formulated unique brand strategies that helped accomplish clients’ marketing objectives

  • Managed and executed copywriting efforts internally

  • Worked independently to meet strict deadlines for a variety of copy needs, such as:

    • 800 cases of short-form copy (tradeshow graphics, packaging, print ads, headlines, taglines, Google advertisements, social media)

    • 500 cases of long-form content (emails, case studies, blogs, scriptwriting) 

    • 400 cases of digital media enabled by Search Engine Optimization (e-commerce, UX writing, Amazon A+ copy)

  • Championed the individual voices of several different brands simultaneously while keeping their omnichannel presence consistent 

  • Effectively delivered high-quality, results-driven content for digital, print, and in-store uses

GRADUATE TEACHING ASSISTANT

The Savannah College of Art & Design | Savannah, GA | Spring 2019

  • Initiated leading an undergraduate class,  Business Writing for Professional Applications, alongside a professor

  • Cultivated interpersonal relationships with students and professor to build mutual trust

  • Positively represented the Savannah College of Art & Design and its English department

  • Effectively communicated feedback to students on all assignments, including discussions and research papers through BlackBoard

  • Oversaw “extra help sessions” that provided students with additional feedback on assignments and opportunities to ask questions about future projects


Pssst…view my whole resume