THE PROJECT: “Just Right” Campaign

Johns Manville, an insulation provider, needed a 2019 campaign that targeted their two audiences, professionals and homeowners, while setting them apart from their competition. So, a team of creatives and I came up with the concept, “Just Right.” It contrasts imagery and copy, demonstrating that no matter the weather outside, JM insulation always makes the temperature Just Right inside.

WHAT I WROTE

• The name of the Just Right landing page: JM Insulation Insider

• The copy on both the professional and homeowner Just Right landing pages