THE PROJECT - “Fill in the Gaps” 2020 Brand Campaign

Our research said that many shoppers often bought the wrong sealant. So, our client wanted a fresh advertising campaign that would use their history of expertise to help Pros and DIYers find the right product for their sealing project. In turn, we wanted our positioning to encourage folks to question what they knew - or didn’t know - about caulks and sealants. That’s where GE Sealants & Adhesives stepped in, helping them “fill in the gaps” with the right information at the exact right time.

WHAT I WROTE

  • Brand video for a virtual trade show

  • Print, display, YouTube and responsive advertisements

  • Campaign landing pages

 

THE PROJECT - Optimizing GE Sealants & Adhesives’ Blog for SEO

There was awesome content on their blog, but it wasn’t being seen. For this project, I helped improve the blog’s SEO by:

  • Conducting semantic SEO, or finding popular category phrases to make your content more relevant to search engines

  • Identifying high-volume keywords in our target category (caulks and sealants)

  • Improving each blog’s title tag and meta description to make content more clickable

 

THE PROJECT - Product Video for New GE-branded Siliconized Acrylic Latex Caulks & Sealants

When releasing a brand-new line of products, GE Sealants & Adhesives wanted a beautiful, yet informative, video that announced the new SKUs. At the same time, they wanted the video to embody their new brand campaign, “Finish Strong” (see next project).

WHAT I WROTE

  • The entire script for the video (see video below)

  • Last-minute changes on shoot days